Xi'an company holds brand culture sharing conference

China Northwest Architecture Design and Research Institute Co held a brand culture sharing conference on Feb 5, during which the company summarized its latest achievements in terms of developing its brand culture.

The conference participants take a group photo. [Photo provided to chinadaily.com.cn] 

Based on the theme of "Forging the soul with culture, establishing the brand with solid work, and empowering development with innovation", the conference demonstrated the company's remarkable practices of consolidating the foundation of development with cultural confidence, highlighting brand value with a commitment to hard work, and writing a new chapter in history with innovative breakthroughs.

The meeting was held in a hybrid online-and-offline format, with over 10 media outlets and more than 200 participants attending in person.

In his speech, Chairman Wang Jun elaborated on the thinking behind, and the top measures deployed to enhance, the development of his company's brand culture. He also pointed the way forward for the company's upgrading strategy.

Wang delivers a speech at the conference. [Photo provided to chinadaily.com.cn]

He said that over the past 74 years the company has always kept in step with the national development drive. From laying the foundation for the industrial and urban construction layout in the northwest region to integrating into the construction of the Belt and Road Initiative, the company and its profound brand heritage are intrinsically tied to a strong sense of responsibility as a contributor to national undertakings, Wang noted.

Faced with the development requirements of the new era, the company has established a strategic brand governance system, deepened value-integrated brand leadership initiatives, and fostered a brand cultural ecosystem that integrates knowledge and practice, promoting the upgrading of brand-building to a new stage of full-chain brand governance, he said.